Presidential Message

Now is the Time to Buy, to Build, and to Educate

With the current economy, we can look at the situation as the glass being half full, or half empty. However, the position we take shapes our future. Look around you and notice the ‘glass half full’ type of people; these are the successful people who seize the moment and the opportunity.

What does this mean to you?

Previously, employees who took jobs did not make it their CAREER. They maintained an attitude that they were doing the employer a favour to show up to work, were rarely on time, did not engage in active training, and did the bare minimum to get by. These are the first people to be let go in an economic downturn. As an employee, now is the time to adjust one’s attitude and purpose – decide on a career path and get back to school to get the education you need, in order to be the employee who is an asset to the company. Statistics and demographics show that we will be right back into the need for skilled employees - so be ready. Get educated, and invest yourself into the company you are employed with to become that indispensible asset!

For those who knew this recipe all along, you are weathering the storm. You have a positive attitude, are willing to expand your comfort zone and take on ANY tasks requested, and engage in making the company strong because you know that what is good for the company is also good for you! You recognize that you must be efficient and productive for your employer to be able to compete for the job in a highly competitive marketplace. Also, because you are gainfully employed, you have the opportunity to now look at buying your first home, upgrading to a bigger home, or doing those long awaited renovations. With great interest rates, home improvement tax credits, and very competitive pricing, you can’t afford to miss this opportunity!

If you are an entrepreneur or a public owner, then now is the time to invest in those construction projects from infrastructure to buildings. After the intense building boom of the last several years, contractors are taking the time to regroup and get back to efficient and effective practices. They are back to using experienced staff, thereby enabling them to avoid costly mistakes due to inexperience.

The pricing of construction services has become very competitive. SICA encourages solid business ventures to take this opportunity to capitalize on that competitive pricing – don’t let it slip by!

Your Action Plan...

The time is now – to buy, to build, and to educate!

Debra Hicks - SICA President